Product Innovation With Partial Capacity Rollover
نویسندگان
چکیده
منابع مشابه
Optimal product rollover strategies
As product life cycles shortened, many firms introduce new products and phase out old products frequently. To plan for a successful product rollover; i.e., introduce a new product and eliminate an old product successfully, a firm needs to determine the prices of both products as well as the time to launch the new product and the time to phase out the old product. In this paper, we develop an an...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2019
ISSN: 1556-5068
DOI: 10.2139/ssrn.3368930